Animation Software

List Of Best Free Animation Software for Beginners:
Get the list of top animation software. The internet is full of loads of visual content. Besides simple videos, animation is another creative aspect of online visual content. Though the animation is used in a variety of industries; films & entertainment are one field where you will witness it the most.

In this article, we provide a basic outline of animation, along with an overview of the top 25 free animation software for beginners.

In the current digital era, animation can do a lot more than being a source of entertainment for children with different kinds of toys. It works as an efficient tool for visual communication. Although it provides an entirely different medium for creativity and expression, if we see it practically, the movement of animated characters draws more attention than just images.

So, whether it’s a Disney movie or your favorite video game that you are in love with, it’s always fascinating to watch imaginary characters move and act just like reality.

Essence Studios offers great video marketing solutions to their clients. Check out the list of some of the best list of best free animation software curated by them.

What is Animation?
Animation is capturing of static images such as pictures or drawings of inanimate objects while playing or moving them in quick succession in order to mimic real-life motion. In simple words, animation is a way in which figures are made to appear as moving objects. Basically, there are two types of animation – namely 2D & 3D animation.

If you wonder, where did the concept of animation emerged from? The concept of sequential art dates back to hundreds of years and more, depending on how the cave paintings were interpreted. Animation came into existence with the invention of the film strip. Moreover, the optics behind the concept of animation have been known to be around since the 1800s and it’s been continuously evolving since then.

25 Best Free Animation Software for Beginners

  1. Pencil2D

Pencil2D is an open-source, free animation software that works great for creating 2D hand-drawn animations. The easy, intuitive, and lightweight interface makes it possible to switch between vector and raster graphics. Also, it allows you to focus on animating rather than what button to choose next.

It allows you to upload your project which helps in development of the software
The software also lets it users import and export GIFs
If you switch between raster and vector workflows, you can easily sketch, paint & ink whenever you want to
The latest version of Pencil2D includes features like x-sheet support, undo/redo, new layer manipulation operations, etc
The biggest downside of this software is that the user has to enter their preferences every time they open it.

Available on: Mac, Windows & Linux

  1. Synfig Studios

Synfig Studios
Synfig Studios is another open-source & free animation software for beginners. This is an ideal animation tool for people who do not prefer frame-by-frame software. The software is loaded with a selection of simple tools and features.

Vector Tweening – This feature allows you to transform from one vector shape to another. Besides, it offers you complete control over your vector artwork. You are just required to fix the key positions to automatically calculate the in-between frames.
The software offers over 50 layers to develop a highly creative animation. You can select from different types of layers such as filters, gradients, distortions, geometrics, fractals, transformations, etc.
A fully-fledged bone system can be used to create cutout animation or for controlling the vector artwork
The additional Skeleton Distortion Layer is used to apply complicated deformations to bitmap artwork
Create advanced character puppets by linking parameters of different layers
The only disadvantage of this is that it may take a little longer to learn this software as it’s a bit complicated.

Available on: Windows, macOS & Linux

  1. Adobe Character Animator

Adobe Character Animator
One of the best free animation softwares, Adobe Character Animator, offers a seamless animation experience to its users. It is a motion capture animation software that allows users to create 2D character animation, live animation, etc which is why it’s quite popular in Hollywood and among other content creators.

An Emmy-award-winning animation tool, Adobe Character Animator uses your movements & facial expressions to create animated characters in real-time. Besides, the software works so fast that it allows you to Livestream in front of your audience while you work.

Using a webcam and a microphone, you can match your expressions to create animated characters in real time
It includes a variety of control gestures like waving, walking, breathing, blinking, etc which can easily saved as triggers
Turn a puppet alive with a simple voice track along with movements & expressions
It allows you to hide tracks, colorise takes that are available in the timeline
Offers a feature called Keyframes that allows you to create a moment
Offers easily synchronization of music with the animation
You can either get your hands on a 7-day free trial or opt for one of the paid plans offered by it.

Available on: Windows & macOS

  1. Toon Boom Harmony

Toon Boom Harmony
Create high-end animation with Toon Boom Harmony – a robust, end-to-end free animation software, that has been chosen by the leading animation experts for 25 years. With a moderate learning curve, this animation tool works well for both beginners as well as professionals.

The software helps in setting the trends for award-winning animation whether its cutout or paperless animation. It is packed with some of the latest tools for shading, lighting along with other special effects that lets you create more realistic animation.

Save loads of time & money with its advanced rigging and master controller functionality
Offers defined colour palettes along with a high-end brush engine
Offers deformers, paperless animation, cut-out animation, pipeline integration as well as a variety of special effects
Get in touch with their team of experts who are always available online
The latest update includes features such as stylus pressure responsiveness, stabilizer for lines, as well as tilt & angle responsiveness
The software can also be used with Adobe Illustrator, along with a variety of extensions like PDF, PSB, PSD and Bitmaps
Toon Boom Harmony comes with three plans namely – Essentials, Advanced & Premium. All the 3 plans are suitable for students/enthusiasts, freelancers and professionals separately.

Available on: Windows & macOS

  1. Moho Debut

Moho Debut
Moho Debut is an ideal choice both for amateurs and animation enthusiasts. One of the best animation software for beginners, this software offers a simple interface and a collection of robust tools. It offers multilingual support which means it is accessible in different languages including English, French, German, Chinese, Spanish, and Japanese.

Besides, the built-in tutorials and demos guide you and help you learn how to use each tool efficiently. The software offers a free trial and also has paid plans.

Choose from a selection of pre-made characters, scenes, props, audio & video clips, etc.
Pin Bone allows you to add one-point bones to move, alter or reshape assets in various ways
The powerful vector drawing tools lets the users create their own characters as well as objects
You can record your own soundtrack or even import an audio file to your animations
With Motion & Video Tracking feature, you can add an object to an imported video clip to follow the rotation & position of another object
Bend any object along its defined path with the Follow Path Tool
Allows you to open more than one document at the same time while also letting you switch between tabs
Create and save your own keyboard shortcuts
Edit several layers at the same time
The software offers both a free trial as well as a paid version.

Available on: macOS & Windows

  1. DigiCel Flipbook

DigiCel Flipbook
DigiCel Flipbook is undoubtedly the easiest free animation software that is available out there. But never let its simplicity fool you. Software perfect for beginners, Flipbook is powerful enough with a vast variety of tools that are required to create a good animation.

The software designs a single frame at a time which is why it is also popular as a frame-by-frame animation software. It is based on the concept of a standard media player which just requires adding a few drawings/paintings as well as camera tools to create fun cartoon animations. You can also create attractive stop motion videos with this software.

It lets you scan your artworks directly from the paper to the software
Offers features like lip-sync support, multiple-frame work desk, zoom, pan, rotate, blur tools
You can also scan your finished work to the best image quality
It allows you to export or import files in different formats
Another super feature of this software is that you can make changes in a file while the loop is running and the changes will be visible to you when the scene loops around next time
You can download the free trial version or use the paid plans whichever suits your budget and requirements

Available on: Windows & macOS

  1. Stop Motion Studio

Stop Motion Studio
If you wish to create top-quality stop motion videos, Stop Motion Studio is an ideal software for you. It uses the frame-by-frame technique to create terrific 4K stop motion videos very easily. The software also offers a variety of cool features including an excellent sound editor.

With this software, you can either use your smartphone’s camera to capture single frames or use a separate digital camera that can be attached to your device. Plus, you can also use a second phone in order to add a better perspective to your videos.

The software allows you to edit, cut, paste, copy, delete, or add frames in any position
You can easily add titles, audio clips, credits along with a variety of filter effects
The In and Out points helps the user to fix a specific part of the movie for looping and playback
The Grid & Onion Skin Controls aids in positioning of animated objects in a more precise manner
Bring your characters to life by adding from a selection of audio tracks & sound effects. Also, you can directly record a voiceover to your movie.
Get more creative by using a variety of painting tools & brush sizes
Use the masking tool to remove unwanted objects from the image
The Green Screen or Chroma Keying tool helps you change the background color of your image or scene while making it appear anywhere you wish to
You can either use a free trial or go for the paid versions which are available on all the platforms.

Available on: Android, Windows, macOS & iOS

  1. CrazyTalk

CrazyTalk is not just any usual animation software. This 3D animation tool is one of the most popular facial animation software which uses voice and text to produce animated facial images. It allows the user to utilize their voice intensity to create real-time animations.

CrazyTalk is widely used in the field of marketing and video production. Besides, it is also used in 3D Talking Head Production where 3D face fitting technology is used to convert photos into real 3D or classic 2D heads.

The software can be quite overwhelming if you are a newbie, but they offer free video tutorials & manuals which are available online to help you learn it better. Also, there’s a support desk, if you face any issues. It offers both free trial as well as paid plans.

Turn photos into real 3D or classic 2D heads using the 3D face fitting technology
Allows you to synthesize the 3D head with both Front/Side photo profiles
Offers various atmospheric settings such as lighting, background and wind
The Auto Motion feature lets you automatically create head & facial movements using your voice or audio tracks
Dress up as well as customize designs of accessories
You can edit with modify sliders, expression templates and muscle control
Offers timeline editing with separate part control as well as motion clips
The software supports all image & video formats to up to 4K
Available on: Windows & Mac

  1. Cartoon Animator 4

Cartoon Animator 4
Cartoon Animator 4 is one of the best free animation software for beginners and professionals. It is a 2D animation tool developed for both productivity and entry. It works more or less like Adobe’s Character Animator which uses your voice & facial expressions to create attractive animations.

If you don’t wish to buy the software, you can opt for its 30-day free trial. Cartoon Animator 4 is packed with a vast variety of powerful features.

It allows its users to integrate their work with Adobe Photoshop while letting them use PSD templates for designing
Some of its key features include full-body motion capture, hand tracking & digital puppets, audio lip-syncing, sprite-base facial system, stretch animation, etc
It allows you to turn still images to animated characters, create 3D parallax scenes and 2D visual effects
The Pipeline feature can be used to import 3D motions into 2D artwork, while it also helps in creating unique and customized elastic motion libraries.
The software supports monitors with 4K resolution
Other latest features include video compositing, 2D motion capture, 3D Motion Converter, 360 Head Creation, etc
Available on: Windows 10/8/7

  1. Animaker

Animaker is an ideal platform for amateurs, professionals as well as other animation enthusiasts. It is a cloud-based DIY animation software that allows users to create studio-quality animations & stunning Live-Action videos in a few minutes. The software is used by giant corporations like Nokia, Siemens, Amazon, Dell, and the like.

With Animaker, you can create everything from whiteboard animation videos and handcraft videos to animated infographics, educational videos as well as short video clips for marketing purposes.

It offers a library full of thousands of stock photos and videos
Upload & edit your videos at 4K resolution
With over 15 facial features, you can customize & create the character of your choice
It offers more than 20 facial expressions to bring your characters as well as videos to life
The auto lip-syncing feature lets you easily add voiceover to your different characters
Overlay your videos with images, text or stickers to make them more visually appealing
It supports both vertical and horizontal layouts as well as full HD too
Other important features include premade background tracks, text-to-speech, voice recorder, along with an entire collection of sound effects
With a simple resize option, you can switch between various video types in order to reuse your video on different platforms
Animaker offers 4 different monthly as well as yearly plans which are Basic, Starter, Pro & Enterprise. The pricing for all these plans hugely differs in terms of features and tools.

  1. Blender

Blender is a platform widely used by professionals and is one of the best free animation software for creating stunning animations. It is a free & open-source 3D suite that serves multiple purposes such as modeling, animation, rendering, rigging, simulation, compositing, motion tracking, as well as video editing.

The free version of Blender is equally robust in terms of high-end features, so if you are a beginner you can definitely go for it. Not only is it used by professionals, but individual artists, animation enthusiasts, students, and scientists.

The only drawback of this software is that it has a steep learning curve, therefore it may take some time to learn it especially if you are a newbie.

It offers tools such as real-time viewport review, PBR shaders, CPU & GPU rendering, HDR lighting support, advanced modeling, sculpting, etc
The flexible Python-controlled interface allows you to easily adjust layouts, size, fonts, colours, etc
You can import raw footage, mask areas, track the footage as well as view the camera movements throughout the 3D scene
Offers 12 training series with over 100 hours of training
Besides, the video editing feature offers a vast selection of advanced audio & video tools
Available on: macOS, Windows & Linux

  1. Mari

Mari is a 3D painting software that allows the user to add texture to any object. Mari is one of the best animation software that offers hundreds of HD textures. The software is equipped with Python API to automate studios & workflows.

Allows you to adjust or change the paint before you even start working on an image
Offers support for UDIM workflows
Allows you to mix paint and the adjustment layer for building shader
It lets you easily import & convert a set of texture into a Mari material
Manage color transformations easily
It also supports Ptex format to UV-based texture

  1. MotionBuilder

Designed by Autodesk, MotionBuilder is a powerful 3D character animation software that is used in creating films, television, games as well as multimedia. It serves a variety of purposes including virtual cinematography, motion capture as well as traditional keyframe animation.

MotionBuilder provides animators and technical directors for real-time animation & editing, a non-linear environment for 3D editing, along with tools for extending and customizing the software.

Allows you to manipulate motion capture data
It allows you to edit, capture and playback character animation
You can exchange data with other animations softwares such as 3D Max, Maya and MotionBuilder
You can easily add real-time movement to your characters

  1. OpenToonz

OpenToonz is one of the best free animation software mostly used to create 2D animations. An open-source software, it is widely used in both commercials as well as non-commercial projects.

OpenToonz offers a variety of functionalities such as Affected Incident Light, Changing Picture Styles and Wavy Distortion
Offers a selection of drawing tools such as indexed colour palettes, vector & bitmap drawing tools, special effects, etc
Other tools include scripting, motion tracking, motion tweening, frame-by-frame animation, bones character animation, composite scene, etc
Available on: MacOS & Windows

  1. Powtoon

Launched in 2012, Powtoon is a free-to-use animation software mainly designed for creating presentations and explainer videos. Powtoon is a tool that can be used by both amateurs and professionals. Used by a lot of big corporations like Google, Adobe, Microsoft, IBM, eBay, Coca Cola, Cisco, etc, for developing creative infographics and marketing clips.

Powtoon is mostly considered a powerful visual communication tool that allows you to create professional videos according to your audience’s preferences. This is why the software is also hugely popular in schools & colleges for creating educational videos.

The free version allows you to easily export to Facebook, YouTube, Vimeo as well as Powerpoint presentations and PDFs
You can also customize the styles and modify the aspect ratio and sizes
Implement image files while creating attractive GIFs
It also allows you to import themes from Powerpoint if in case you don’t wish to start all over again from scratch
Besides a free version, PowToon also offers 3 paid plans namely Pro, Pro +, and Agency. They also provide free tutorials to help you learn the software.

  1. Mixamo

Mixamo is a 3D character animation software that uses techniques like machine learning to automate the entire process of character animation, 3D modeling, rigging as well as 3D animation.

It allows creators and artists to create and customize their 3D character animation.

It also offers a vast selection of high-end 3D pre-made characters
You can download different animations in several formats
You can easily convert pre-made character into other characters
Easily set custom characters as per an entire human skeleton

  1. TupiTube

TupiTube is the best free animation software for children and amateurs. It is an open-source platform that allows users to create 2D animation using a simple interface with a moderate learning curve.

The software offers few fundamental tools for vector illustration such as ellipses, rectangles, polygons and lines. You can also create paths with the pen/pencil tool.
You can import and use Raster images as animated assets or static backgrounds
Allows exporting all the final images and animations to various file formats
Allows tweening of positions, rotate, colors, scale, sheer & opacity
With the Library Panel, you can organize and reuse of imported media assets
Fill bounded areas of vector objects using the paint bucket tool
TupiTube also offers a wide range of tutorials and demos for its users. The only drawback with this software is that it can’t be used to create 3D videos.

Available on: Windows & MacOS

  1. Terragen

Terragen works as a scenery generator program with a moderate learning curve and ideal for beginners. It is an animation software mainly used for creating animations of landscapes.

Terragen has recently introduced a feature called the ray-traced preview which works excellent for producing eye-catching animations
Other features include fast rendering, photo-real clouds, lens effects, ozone simulation, shaders & enhancements, etc
Terragen Pro offers tools like FBX, spherical camera, render layers & AOVs 3D motion blur, as well as stereo camera
The only drawback of this software is that the interface may be a little complicated especially if you are new to the world of animation. Besides a free trial version, Terragen offers different paid subscription plans to its users.

Available on: MacOS & Windows

  1. Clip Studio

Clip Studio
Clip Studio Paint is one of the best free animation software for drawing and painting purposes. The free animation program was initially promoted as Manga Studio and is widely used for creating digital comics, illustrations as well as 2D animation.

The full-featured version of this software is page-based that supports text, bitmap & vector art, 3D models along with frame-by-frame animation. You can use it on a tablet computer or a graphics tablet.

You can use the free trial as well as paid plans too for these video editing software.

It offers a brush to paint & draw which helps in capturing every detail of the drawing. It also has readymade rulers to help you easily draw lines.
The built-in stabilizer helps you draw smooth lines
You can adjust the thickness, shape as well as layers
Customize your own pen to draw a stroke
You can customize & decide sizes and texture for brushes as per your preference
Lets you easily convert layers to dots images
Offers over 1000 customizable brushes
Available on: Windows, MacOS, iOS, Android, Chrome OS

  1. Animation Paper

Animation Paper
Animation Paper is one of the most powerful & efficient animation software for creating 2D hand-drawn animations. The simple and intuitive interface is suitable for beginners who wish to create basic animated videos.

The software is quite popular among professional animators, game developers, and filmmakers. Animation Paper is packed with a wide range of features such as:

High-end & customizable onion skinning
Big & small format frames
Top-notch lines & stabilization
Real-time rotation & zoom as well as options for flipping
Tools for painting & colouring
Full-frame reference on the second monitor to facilitate faster editing
YouTube tutorials for new users
The original version of Animation Paper – PAP is free to download.

Available on: Windows, MacOS & Linux

  1. K-3D
    K-3D is a free-to-use 3D animation software that works as a combination of flexible plugins with a pipeline architecture. The tool is highly popular among animation enthusiasts for its versatility & robustness. Not to mention, the easy, intuitive, and the consistent interface makes it easily understandable both for amateurs and professionals.

K-3D specializes in polygonal modeling – a graphic designing approach that represents object surfaces using polygons.

They offer superb tutorials demonstrating how to use their different features such as symmetric modeling, texturing and shadows.
The advanced undo/redo system allows the user to fix any mistake that occurs
The procedural & parametric workflows allows you to adjust and view it there & then
It offers a node-based visualization pipeline that allows editors to create connections as well as combinations for various elements of the video. This allows you to work on one side of the model, while mirroring the other side to view how it looks when welded together.
Available on: MacOS & Windows

  1. Maxon
    Developed by Maxon Computer, Maxon is highly used for 3D modeling, motion, and rendering purposes. The robust and easy interface is perfect for 3D artists, be they, beginners or professionals. Using this software, you can easily achieve various animation goals including texturing. The tool offers solutions for creating 3D graphics too.

The software offers a trial version along with different monthly & annual paid plans.

Create top-quality product visualization with customized models
Create realistic as well as abstract animations
You can directly select fonts from the drop-down menu
It lets you easily refine whatever ideas you have through procedural objects & shaders
Available on: Windows, Linux & MacOS

  1. iClone
    One of the best free animation softwares, iClone offers real-time 3D animation. It is widely used in the film & television industry, gaming industry, education sector as well as content development purposes. It allows users to easily create realistic and stylized animations.

Offers features such as real camera system, scenes & props, lighting, real-time visuals, etc
You can easily import or export different types of 3D assets such as animated props, 3D assets, etc
The drag and drop functionality facilitates lighting any interior or exterior scene
Convert a 3D scene to a photo-realistic one
Animate any character with a tool for both body and face
It offers ready to use motions, accessories as well as characters
Available on: Windows 10/8/7

  1. Houdini
    Houdini is a 3D animation software largely used in the entertainment & gaming industry for creating stunning visual effects. The software has been used in producing a variety of animated feature films such as Frozen, Fantasia 2000, Zootopia, and more.

Houdini allows animation specialists to work liberally and create several iterations while sharing the work with others. It is one of the best animation software available for creating attractive cityscapes and other complex models.

Some of its top features include a range of Dynamics, keyframed animation, motion capture, and raw channel manipulation
Facilitates composition of floating-point deep images
Offers a vast selection of polygons and Subdivision Surface modeling tools
Allows you to choose from various third-party rendering apps like RenderMan, OctaneRender and Redshift
Available on: MacOS, Windows & Linux

  1. Daz 3D
    Daz 3D is another application that specializes in 3D modeling, posing, animation and rendering. The software enables animators to create 3D human models. The newest version also provides tools for adding light and texture to an image.

Models look hand-painted with perfect detailing
Allows importing of content to other 3D tools like Mudbox, Maya, 3DS Max, etc
Allows easy transfer of figures to Maya in just a few clicks
You can export the final output to different formats like FBX, Universal 3D, COLLADA, and BVH
Frequently Asked Questions

  1. What is the best animation software?
    All the above-mentioned animation software are ideal in their own way, however, you can choose depending on your budget and requirements. We recommend you to try Toon Boom Harmony, Pencil2D, Animaker, Adobe Character Animator, Blender, Digicel Flipbook, Moho Debut, CrazyTalk, MotionBuilder, OpenToonz, Mixamo, and TupiTube.

Doodly Reviews

Doodly Reviews 2021:
Are you looking for a doodly review? Check out here Doodly Reviews & Pricing 2021. Doodly software is the leading usable in the market of best whiteboard animation software. The current age of technology creates a huge demand for videos as a visual representation of thoughts and ideas spreads more awareness among the people than the print medium. No matter what field you belong to, if you convey your message through videos it will create a larger impact on your audience. We need powerful tools/software to create attractive and impactful videos.

Doodly Software
One such software is Doodly software – a robust tool used to create engaging whiteboard animation videos. Whiteboard animation videos have gained popularity as an excellent marketing tool in the past few years. The reason for this is their high conversion rate as they are simple & precise and eye-catchy too.

One of the most interesting ways to put across your ideas and concepts is through whiteboard animation. Whiteboard animation is a method of explaining an idea in the form of a video in which a person draws an illustration while narrating the story. These are simple yet engaging.

To simply understand, whiteboard animation can be explained as someone drawing on paper while filming it too. These are also called doodle sketches.

In this article, we will tell you how a Doodly works, its uses as well as Doodly software reviews and pricing.

What is Doodly?

Look at best Doodly Review. Doodly is a whiteboard animation software that uses a drag and drop interface to create sketches. It enables users to create catchy sketch videos in just a few minutes. Doodly videos are used for everything from social media and education to sales and more. The software has hundreds of stock images stored in it for you to select and draw your doodle on it.

Read: Doodly vs. Powtoon vs. Toonly vs. VideoScribe Comparison
The latest Doodly Smart Draw technology allows you to create animation using your own imported images and use their patent-pending. Also, you can add your choice of sound to your whiteboard animations from the royalty-free library full of different soundtracks.

Take a look at its Features
Simple Editing
Creating whiteboard animation is quite easy with Doodle. The bottom of the video features a timeline where you can duplicate, reorder or delete scenes. The hand which is shown drawing the illustration can also be edited as per the style you prefer.
Besides, there is a media list on the right side displaying the elements added in the video along with the time. It also allows you to reorder the media list as well as adjust the time duration of each scene.
An extensive library of custom images
Use thousands of custom images specifically made by Doodly’s professional graphic designers. The images consist of 200 different characters as well as 20 different poses for each.
Not to mention, you get access to 20 different background scenes along with hundreds of props as well as assets covering every possible niche or topic you can think of
Doodly also lets you upload your choice of images and draws it for you
Royalty-free soundtracks
Drag and drop any soundtrack of your choice to add to your video while adjusting the volume accordingly.
There are 2 slots for soundtracks – background music & voiceover available in the software. You can use these to get the desired sound for your video.
You can add different clips to your video and you just have to trim as per the necessary length.
The record button allows you to add your own voiceover to your video. If you prefer adding a different voiceover, you can do that by importing it from another program too.
Note: The number of background soundtracks differs according to the plan you opt for. Gold offers 20, Platinum – 40 and Enterprise allows 80 tracks to the users.

Customizable export or share
Doodly allows its users to select the resolution, quality, frame rate as well as destination for sharing videos. It allows you to export videos in different resolutions like 480p-1080p and file sizes from 24-60 frames per second.

With a single click on the ‘share’ option, you are able to upload videos on various social media platforms like Facebook, Instagram, and YouTube. The software also allows embed videos on the website.

Easy-to-use Interface
One of the best features of Doodly is its simple interface. It has a very shallow learning curve and you don’t require any kind of highly advanced technical knowledge to create a whiteboard animation with it.

You can work offline
Many whiteboard animation software requires an internet connection to function. However, this is not the case with Doodly after you install it on your system. It allows you to work offline and create good-quality videos.

Vast selection of types of hands
It allows you to choose between various types of hands, both for males and females. Choose from different sizes, shapes, colors, and ethnicities to impart a more personalized effect.

Different Canvases
To make your doodle animations more unique, Doodly offers 4 different types of canvases to pick from – glassboard, blackboard, whiteboard as well as a green screen.

How Doodly Software Works?
There is no requirement of any technical knowledge for use as it’s quite easy to use. You just have to follow the below steps:

Step 1 – Pick a canvas that you prefer

Step 2 – Select the images, audio, and text from the library. You can even add a voiceover to your video.

Step 3 – Now save your video

Why Choose Doodly Software?

Why Choose Doodly Software
Doodly is one of the simplest and fastest software developed to create whiteboard animations.

User-friendly – One of the best advantages of Doodly software is its user-friendly nature. The software works great for people of all age groups such as students. An engaging video can be created in a matter of a few minutes.
Affordable – Doodly is not heavier on the pocket. It is quite inexpensive considering the features it offers.
Regularly updated – Doodly is regularly updated with better features. The software is updated based on everyone’s feedback about it. Usually, there is one big update every week. All the updates are absolutely free of cost.
30-day money back guarantee – It offers a free trial of 30 days and if you don’t wish to use it after that, you will get a full refund of the amount that you paid.
Internet connection is not required for using it.
Training – Doodly also offers free tutorials along with other paid online advanced classes.
Some of its disadvantages
It takes a long time to export a video. A video as long as 5 minutes takes around 40 minutes to export.
You cannot sync animation and sound together which leaves you wondering where the sound file must go.
There is no free trial. However, there is an initial period to test the software and know whether it’s suitable for you or not.
Uses of Doodly Software

Uses of Doodly Software
For training purposes – A visual representation of anything you want to teach through a doodle sketch makes it more engaging. It helps the viewers to retain in a better way because they watch whatever they are learning, and not just reading or listening.
Youtube marketing – The largest ranking factors on YouTube such are shares, likes as well as the number of times a viewer watches a particular video. Doodle sketches are 20 times more engaging than a usual video. If the user adds a short doodle intro, the user engagement as well as YouTube ranking increases.
Sales – Professional doodle makers may charge $1000s of dollars for a single doodle sketch video as these are the largest converting video type available. A doodle video works best for selling a software, an online course, an eBook, or even a website. You can even sell and provide demonstrations for an eCommerce product on the website.
Facebook Ads – Doodle videos become a highly engaging form of Facebook ad if you really wish for the viewer to stop scrolling and pay attention to what you have to say. The reason for this is that people love to watch others create.
Doodly also offers Customer Support

Doodly Customer Support
With Doodly Knowledgebase, you can learn how to use the Doodly software along with troubleshooting. It also provides information on billing as well as cancellations.

The customer support is always there to guide you through and the user can always submit a support ticket. The live chat option allows the user to talk to their customer representative, in case they face any issue.

Doodly Pricing

Doodly Pricing
Though Doodly software doesn’t offer a free trial, it is still the cheapest whiteboard animation softwares available out there. You can choose from there 2 different price variations:

Standard – $39 per month
Enterprise – $69 per month
Standard – $20 per month
Enterprise – $40 per month
Doodly is one of the most popular and the best whiteboard animation software that costs less than $100. It is packed with tons of features, however, it is slow to export the finished videos. Also, it is quite a user-friendly software.

Get Doodly at a Special one-time fee click here

Frequently Asked Questions
Is Doodly free?

Top 10 Whiteboard Animation Companies

List Of Best Whiteboard Animation Companies.
Here are the list of top and best whiteboard animation companies. As per studies, about 80% of the traffic is drawn through the medium of online videos. This means video content is the most effective way to generate leads thereby leading the customers to make a purchasing decision. Presently, Whiteboard animation is one of the most effective forms of explainer videos for promoting brands and businesses.

There are numerous whiteboard animation companies out there. However, choosing the right one is crucial as your brand’s entire reputation depends on the video you present before the audience.

Read – Top 10 Best 2D Animation Video Production Companies UK

In this article, we take you on a tour of the top 10 whiteboard animation studios that you can opt for in 2021.

  1. Essence Studios
    Based in Gurugram, India, Essence Studios offers excellent whiteboard animation services to clients from all across the world. They offer a wide range of video production services including explainer videos, illustrations, 2D animation, graphic design, logo design, brochure design, catalog design, etc.

Over the past few years, Essence Studios has worked with different clients ranging from startups & SMEs to global enterprises and NGOs.

  1. Epipheo

Epipheo is a leading whiteboard animation company serving different brands and marketers worldwide. A team of experienced art directors, graphic designers, animators & writers who create brand videos, animated explainer videos, social video ads, testimonials, and case studies.

Besides, they also offer short courses for creating different types of videos. Epipheo was the first to introduce the concept of Video White Paper which comes in three forms – quick draw, hands-on & simple motion.

Website link –

  1. Switch Video

Switch Video
Switch Video has been offering whiteboard animation services & business video production for more than 10 years. They have served over 400 clients worldwide while helping them raise their brand awareness & boost conversions.

Besides whiteboard animation, they also provide animated character animation as well as motion graphics.

Their clientele includes some of the giant corporations like IBM, Amazon, Microsoft, HP, and LinkedIn.

Website link –

  1. Yum Yum Videos

Yum Yum Videos
Yum, Yum Videos is a whiteboard animation company that lets businesses elevate their brand through its excellent video production services. They have worked with hundreds of brands globally ranging from startups to Fortune 500 firms belonging to industries like healthcare, education, and financial services.

Their very long list of clients includes Walmart, Vodafone, Heinz, American Express, Red Bull, and FOX.

Yum Yum Videos specializes in educational videos, tutorial videos, explainer videos, animated commercials, video series, etc.

Website link –

  1. Breadnbeyond

Breadnbeyond offers superb whiteboard animation video services to brands from all across the world. They believe in three C’s – communication, clarity & concision, which means there must be crystal clear communication with their client.

Besides providing whiteboard animated videos, they also offer 3D animation & motion graphics. Some of their important clients include Nestle, PayPal, Accenture, World Bank Group, United Nations Development Programme, BNP Paribas, and more.

Website link –

  1. Broadcast2world

Broadcast2world is a whiteboard animation company that creates engaging animations & videos to let brands simplify their message for the audience. With over 2000 clients, the company offers different types of video content including social media videos, explainer videos, commercials, corporate videos as well as music videos.

Broadcast2world has worked with some of the prominent industry leaders such as McAfee, Fujitsu, Newage, CooperVision, Astellas & Epicor.

Website link –

  1. Idea Rocket Animation

Idea Rocket Animation
Idea Rocket Animation is one of the best whiteboard animation studios offering top-quality animation services. Besides whiteboard animation, they also provide 2D & 3D animation, live-action videos, and motion graphics.

They are trusted by brands from all over the world including Deloitte, Lilly, MetLife, Bank of America, New York Life, Verizon, Tiffany & Co., and more.

Website link –

  1. Wienot

Whynot is another much recommended & and award-winning whiteboard animation company based in Texas. They strive to create compelling animated videos that can turn complex ideas into easily understandable & concise stories.

They offer a wide range of services including character animation, motion graphics, as well as live-action films.

Since 2011, Wienot has served a number of brands from around the world such as Canon, PepsiCo, Google, Chanel, Microsoft, Stanford University.

Website link –

  1. Gisteo

If you want to avail video production services of the highest quality, you must go for Galisteo. It is a whiteboard animation company that offers fast, efficient & fully customized services to clients from all over the world. Besides whiteboard animation, they also provide 2D animation, motion graphics, kinetic typography, and live-action combined with stunning visual effects.

Since its inception in 2011, Gisteo has worked for over 1,200 small & big brands internationally. Some of them are SAP, ORACLE, Lilly, Thomson Reuters, Airbus, Castrol, KPMG, and DDB.

Website link –

  1. Y Draw

Y Draw
Y Draw offers excellent whiteboard animation services to clients from different parts of the world. They have helped around 3450 brands discover & explain their story to their customers.

Y Draw offers everything from whiteboard & blackboard animation to 2D & 3D animation as well as live videos. They have worked for some of the biggest companies such as Google, Apple, Adobe, Nokia, LG, Motorola, T Mobile, and Verizon.

Website link –

With so many whiteboard animation studios out there, it can be really daunting to choose the right one. However, if you pay attention to all the key factors such as expertise, communication, price, customer feedback, and skills, it will be easier for you to pick the right whiteboard animation company.

The best you can do is pick a few options according to your marketing needs and compare them. This way you will be able to make the right decision.

Start Your First PPC Campaign

Start Your First PPC Campaign?
Through this article, you can start your first PPC campaign easily. Pay-per-click (PPC) marketing is a superb way to boost your profit while growing your business on the internet. However, if you are an amateur in this field and don’t know how and where to start, you have reached the right place. To simply put, PPC marketing is a marketing tactic that acts as an advertising model for driving traffic to various websites.

Understanding PPC Campaigns
PPC stands for pay-per-click – an internet marketing model where an advertiser pays a certain fee for every click on his ad. Generally, it’s a method of buying visits to your website, instead of earning those visits organically.

Search engine advertising is the most common type of PPC campaign. It lets advertisers bid for ad placement in the sponsored link of a search engine when an individual searches a keyword associated with their brand or business.

PPC is not just a smart advertising strategy, but also hugely rewarding in monetary terms. Common PPC forms such as advertisements are located on the first pages of search results. Though paid ads charge advertisers a minimal fee every time a visitor clicks on them, it certainly attracts new visitors who are more likely to make a purchase.

Take a Look at the 5 Essentials to Know Before Starting Your First PPC Campaign

  1. The Purpose of PPC in Marketing

PPC Marketing
To start your first PPC campaign, You must know that search ads can contribute to increasing brand awareness by 80 percent. And that display advertising ups the website traffic by 300 percent. Therefore, marketers around the world use PPC to fulfill their several marketing objectives such as:

Lead conversion – Generating lead is quite a challenging task for most companies, big or small. PPC makes it possible by luring prospective customers and guiding them on a journey to becoming paying customers. And it is obvious that visitors from paid search ads result in more sales than organic viewers.
Traffic consistency – As we all know that less traffic is harmful to a business, a sudden spike can result in the crashing of a website. Thus, paid search ads maintain a balance while controlling traffic as traffic relies on the number of money marketers are ready to spend.
Measuring & Tracking marketing goals – PPC marketing aids in the measurement of the success of an advertising campaign. By using tools such as Google Analytics and Google Ads, marketers are able to get a complete performance summary including the number of clicks, lead conversions as well as the total result of the campaign.
Scheduling & Targeting – PPC enables an advertiser to target a particular location for their paid ads. Besides, they can also schedule a launch at any day or time as per their preference.
SEO & Content Marketing Strategy – Advertisers always have an upper hand when it comes to content marketing and SEO optimization. This is possible due to a selection of performance data gathered by Google’s tools along with other details. Marketers can even take a look at their competitor’s activities by using other tools such as KeywordSpy, etc.
The Origin of Pay-per-Click
The beginning of the internet era was slow and new rules were introduced every day. In 1998, came with the concept of Pay-per-click marketing for advertising. And since it was a search engine, also allowed advertisers to bid on keywords for showing on the first pages of search results.

However initially, the whole process was flawed, and marketers with a huge budget were able to bid on keywords that weren’t associated with their business. Suppose you are searching for pet food, and all you see are ads for Nike sports. You won’t come back to that search engine again.

This is when Google came up with their own improved PPC system. Now if you are wondering what difference did it make? Well, it included a Quality Score algorithm – that provided only relevant search results.

Since its launch in 2000, Adwords rapidly became a robust platform while cashing in a lot of money for Google. In 2015, PPC contributed to 75% of revenue earned by Google. However, they are not the only providers of PPC; BingAds & AdRoll also play a vital role in PPC marketing.

  1. Types of PPC Advertising & Platforms

Types Of PPC
Google Ads – Google Ads is quite popular among marketers. It is their preferred choice as ads run not just on Google, but also on other search partner websites as well as display network platforms. This signifies that Google Ads marketing is apt for all kinds of businesses, whether big or small.
Microsoft Bing Ads – Bing Ads offers PPC marketing but just on Bing and Yahoo channels. And in 2018, Bing had around 137 million desktop searches.
Types of PPC Advertising
To start your first PPC campaign you must know about types of PPC advertising. There are a variety of PPC advertising that are available, and your choice will depend on the fact that why and where you wish to be seen. Is your target audience looking for you? Did they come to your website but left before buying anything? Or are you aware that you will find them on different social media platforms?

Let’s take a look at the different types of PPC advertising:

Social Media Advertising – The number of active social media users has increased by 21%. In 2019, there were around 3.48 billion social media users, and this means that social media marketing can work excellently for your brand or business. We must know that not just young adults aged between 18-35 will more likely follow a brand on social media, but also 71% of customers will happily suggest brands that offer a positive experience on social platforms.
Furthermore, platforms like Instagram, Facebook, Linked In, etc are ideal for targeting particular demographics. And by placing a PPC ad on such sites, marketers can easily enhance their brand awareness. This is achieved by placing the ad in the news feed of the potential customers or their social hangouts.

Essence Studios guides you further on how you can boost your sales by using various video marketing strategies.

Paid Search Marketing – Google & Bing – One of the most common types of PPC advertising, Paid Search Marketing aims at offering organic search results that positions the ads at the top of search results. This process involves writing an ad copy, choosing keywords, and finally selecting the most suitable platform for placing it.
(Re)Marketing/Targeting PPC Marketing – Remarketing or Retargeting makes use of browser cookies to show ads similar to a viewer’s previous online search. The main aim of this type of PPC advertising is to make visitors return to a brand’s website so that they consider making a purchase.
There are different types of retargeting marketing campaigns such as display advertising, social media ads and emails. These work as a reminder to engage visitors while keeping them linked to the brand.

Display Advertising – This is in the form of images, text, banners advertising about a product to a specific audience on various websites. The only difference between display advertising and other forms of advertising is that here advertisers can choose their target audience they wish to show their ads to.
Though the click rate is little lesser compared to search ads, it still works quite well for improving brand awareness.

Special PPC Price Offers – Let’s discuss Google Shopping Campaigns. This type of ad network along with different various price comparison websites gathers and shows special offers and prices from several merchant websites. Customers check out the product or services and purchase from that particular ecommerce website or even directly from the site where it is compared. This gives a chance to the marketers to enhance their ROI, but this is possible only if they pay for clicks as profit increases with the increase in the money invested.
Affiliate PPC Marketing – You must note that you can use all these marketing strategies together in order to make your marketing campaigns more effective and successful. The following approaches can be used to place the ad:
Targeting Sites
Search Engines
Social Media
Price comparison portals
Now you must be wondering how much would Affiliate Marketing cost? In affiliate advertising, the payment depends on the performance or Cost per Acquisition (CPA – Cost per Action). You can either outsource affiliate advertising or even do it yourself. But it carries a specific amount of risk and needs a well-made strategy, time along continuous management.

  1. How To Use PPC Marketing?
    To start your first PPC campaign, you must know about PPC marketing. Paid search ads are definitely more expensive, but you cannot ignore the fact they are also the most rewarding. These act as an excellent source for increasing conversion rates.

For instance, if you wish to start a search network marketing campaign, you are required to achieve several marketing objectives. As beginners, you are already aware of Google and Bing as go-to search engines. But there’s a lot more you need to know about it.

Keywords are an important part of every search ad campaign. However, they also include ads, ad groups as well as extensions. Therefore, to build an exceptional campaign, it is necessary for you to use SEO to optimize your brand’s website for the keywords you wish to target your customers with. Also, a good quality keyword decreases the cost per click.

  1. How to Find the Magic Keyword?

Keyword Magic
To start your first PPC campaign, you must have knowledge about keywords. There are thousands of keywords on the internet which are continuously changing & evolving. Plus there are millions of new searches every month on popular search engines for new words/terms you might have never heard of. So, marketers have to keep an eye on such fluctuating keywords in order to target new & unique keyword combinations.

Negative Keywords
As a marketer, you can also use negative keywords to control irrelevant/unqualified traffic on your website. For example, Google visitors might search for ‘free’ or ‘cheap’ items which do not apply to expensive products or services. Therefore, these can be used as negative keywords by the marketers for limiting their website traffic to only potential customers.

Ad Groups
Ad groups form when one or more ads are grouped together along with a set of keywords by the marketers for remarketing purposes. Once a bid is placed by the advertiser, the ad group’s keyword will make an ad to display. Also, marketers can decide a price for each keyword found in the ad group.

  1. Expanded Ads
    Once you have selected your ad groups and find the keywords, it’s time you begin writing the ad. However, you must know that a successful ad has a keyword theme, a call to action along important propositions. Additionally, you must follow the platform/ website’s rules regarding ad structure with correct specifications.

Ads shouldn’t seem to deceive and must be well-written & grammatically correct. Plus, it suggested that you initially test a minimum of 2 ads from your ad group to:

Use negative keywords
Restrict the broad use of match type keywords
Use broad match modified keywords
Test several benefits & features of your product to create a good ad description
Select landing pages that are relevant to the ads & keywords
Image Ads & Product Listings
Product listings are highly used in PPC eCommerce advertising and consist of titles, product images as well as prices. A marketer will be required to open a Google Merchant Center account in order to use Google product feeds.

PPC on Digital Devices
Mobile users are a great source of revenue for marketers who wish to attract their audience. As marketers must know that their ads would show across a variety of devices including smartphones, computers, and tablets.

Besides, tablets and laptops carry the same structure, in regards to PPC ads, smartphones need few changes for a decent user experience. Marketers can use a bid modifier that will let their ads appear with consistency across all the devices.

Therefore, Mobile PPC optimization plays a huge role in any marketing campaign. And around 71% of marketers believe that mobile advertising works wonders for their business. In fact, mobile devices contribute to 53% of paid search clicks; so it’s a good thing if you incorporate it in your marketing strategy.

Final Words
The ever-evolving digital expansion has molded and drastically changed the marketing scene since the past decade, with more technological innovations being introduced every now & then. This is why marketers must keep a check on the latest trends while using the best marketing methods to achieve their goals.

The pay-per-click marketing approach has been proven a lot beneficial especially to the corporate industry. PPC advertising is a common marketing strategy used these days. It is quite evident that this form of digital advertising will continue to improve. Therefore, marketers must use it wisely in order to attract more traffic & build brand awareness.

Besides PPC campaigns, you can also post Explainer videos on your social media platforms to promote your product or service. Read about how to identify & Fix content cannibalization issues.