Doodle Maker review

Online Doodle Maker Reviews 2021:

Online Doodle Maker
Read full reviews of Doodle maker like features, pricing, benefits, pros & cons, etc. Doodle videos or whiteboard animations are highly beneficial when used for marketing or training purposes. Besides, they are also quite popular in the e-learning sector.

For those who are not familiar with the term Doodle videos, these are hand-drawn illustrations that convey information or a message using narration or background voice to engage the viewers in a visual manner.

In this article, we will walk you through different aspects of Doodle Maker – one of the best doodle makers that can create professional doodle videos in more than 30 languages in just a few minutes.

The marketing landscape has witnessed a rise with more videos being used in the form of whiteboard animations and explainer videos. These are widely used by brands and agencies for the promotion of a business or brand while letting them stand out among the competitors.

Sqribble eBook Software [2021 Review]: Good, Bad | 100% Honest Insights

Benefits of Doodle Videos
Doodle videos or whiteboard animations have upped the marketing level while being an effective marketing tool for almost a decade.

Here are a few basic reasons why Doodle videos are advantageous & how does doodle work:

Explain your message quickly & effectively
Doodle videos help marketers to explain their products or services in a more effective way. Also, these videos convey the message in a brief & precise manner which no other form of video content can do.

Additionally, Doodle videos help the viewers to retain the key points of any message. This is how they remember a brand.

Doodle videos make you stand out from the crowd
Doodle videos are quite high in popularity, though they may not still be used by every competitor of yours. Therefore, opting for whiteboard videos is the best you can do to stand out from the crowd.

People are more likely to watch doodle videos
If you present an image with a talking head or a thumbnail for a doodle video, people are more likely to fall for the doodle video. More number of clicks means increased prospective customers and therefore it will result in higher rankings.

Doodle videos are more shareable
Doodle videos present information in a fun & creative style. So, it can be shared by your target audience on their various social media profiles. Sharing the doodle videos on different platforms will enhance engagement.

Turns complex topics into simple messages
Doodle videos convey complex messages in a simple, easy-to-understand way so the viewers become more receptive & responsive to them.

Benefits of Doodle Videos
Doodle videos work exceptionally well while you’re launching a brand or business and are trying to make an impression on potential investors. Or while teaching your staff or team members how to use new software.

Read Also: Doodly vs. Powtoon vs. Toonly vs. VideoScribe Comparison

DoodleMaker & How it Works
Doodle maker is a powerful, cloud-based doodle creator that uses AI technology to transform any given piece of text or content into colorful & interesting doodle videos in any language. It allows you to create unlimited videos on whiteboard, blackboard, glass board as well as videos having your own customized backgrounds.

It is compatible with both Windows and Mac operating systems. Doodle maker is packed with many award-winning features such as unlimited text-to-speech, language translation, and a lot more.

Doodle video makers foster better growth of businesses as they drastically increase website traffic as well click-through rates. These generate around 9 times more conversions as well as 2 times higher sales than standard talking head videos.

DoodleMaker Enterprise License costs $49 with a 30-day money-back guarantee.

Doodle maker is more often used by students, teachers, digital marketers, freelancers, offline & online businesses, YouTubers, bloggers, social media managers, authors, and other professionals.

Website link – https://doodlemaker.com/go/

Features of DoodleMaker

Features of DoodleMaker
This doodle editor is packed with a wide range of features & tools like:

Text-to-speech in around 60 languages
300 pre-made templates
Colourful doodle videos
Full HD 1080P videos
Language translation in a single click
AI photo background remover
Converts photo to sketch
Royalty-free music library
Millions of doodle assets
Drag-and-drop video editor
Read Also: Doodly Reviews & Pricing 2021 – How to use Doodly Free?

How To Operate DoodleMaker?
Create stunning & interesting doodle videos in just a few simple steps:

Step 1- Choose a background canvas – Whiteboard, blackboard, glass board, etc

Step 2 – Choose a pre-made template from over 300 options

Step 3 – Customize your doodle video by choosing different types of fonts, colors, images, animations, voice, and soundtracks.

Step 4- Click on ‘Generate’, and you’re all set with your doodle video.

Conclusion
We hope this article informs you well about Doodle maker and the job it does. It is certainly one of the best doodle video makers if you are looking for an easy-to-use platform. Using this doodle creator, you can easily create stunning doodle videos in a matter of a few minutes.

Social Media Video Stats

Social Media Video Stats 2021:
In this blog, you will know everything about the most important Social Media Video Stats 2021. As the year’s pass, digital marketing demands more & better innovations. So, marketers need to develop a better content marketing strategy in order to increase their brand’s visibility. And videos come out as a winner in this respect.

The most effective content strategy in 2020 was definitely video content. With an outburst of online crowds on social media, video has become more important than ever as a marketing strategy. The past few years have witnessed the evolution of video content as a profitable way of engaging and entertaining social media users while getting them more involved with a brand.

Keeping all of this in mind, we have gathered a few statistics that you must take note of while practicing video marketing on social media platforms in the year 2021. 6 Social Media Video Stats 2021.

  1. Video Influences the Purchase Decision

Video Influences
The question that comes to everyone’s mind is – Is video worth all the hype? The answer is certainly yes. Though producing top-quality video content can be costly & time-consuming. So, before we dive into using videos as a marketing tool, it’s important to know whether it actually helps or not. So, let’s take a look at some statistics:

60% of brands or businesses use video content for marketing purposes
50% of marketers have practiced video marketing for more than a year
36% of marketers create videos a few times per week, and 14% make videos on a daily basis
94% of marketers who practice video marketing plan to continue doing it
Videos is also regarded as a key requisite for applications and software services, where 8 out of 10 consumers make a purchase decision after watching a video.

This signifies that a part of your video marketing strategy must give out a detailed explanation of products and services. To achieve this, product demos work really well where they offer live stream presentations showing how a product works & its uses.

But more educational content such as animated explainer videos can also be used to educate a viewer about a product while arousing their interest in it.

  1. Completion Rates
    Producing enticing video content can be quite overwhelming & intimidating for the marketers initially, as it requires extra efforts and resources. However, if you study the trends of the past few years, you will notice that simple & brief videos gain more popularity among the viewers.

Completion Rate
In 2020, B2B videos of one-minute or lesser duration had a completion rate of 68% last year. Whereas, 20-minute or longer videos were viewed less till the end, and had a completion rate of just 25%.

Check out these statistics:
61% of marketers consider video as a ‘very important or extremely important’ way of marketing strategy
30% of marketers consider video content as a more vital part of their marketing strategy than their brand’s website
74% of marketers believe that video content offers more return on investment than images
68% of marketers believe that video marketing offers more return on investment than Google Ads
A video-centric marketing strategy will never be a waste for your business promotion. As it is clear that viewers prefer shorter videos, you can follow this parameter while you practice video marketing. Plus you can repurpose your videos at other places while keeping them updated as well. Use them as below mentioned:

Post videos as Instagram Reels as well as on TikTok
Create short clips for ads and trailers
Re-sharing it time & again as Stories
Create attractive GIFs with the best parts of the videos

  1. YouTube is the Best Place for Educational Videos
    You should also create other types of video content in order to build your audience’s interest as promotional videos shouldn’t always be used to lure in customers. You can use video editing software to make youtube videos. YouTube earns the best ROI for video content, as compared to Instagram & Facebook. This video-sharing platform works exceptionally well for educational videos.

Here are few important facts to know:
Youtube ranks second in terms of popularity after Google
More than 1 billion hours of videos are watched daily by the users on YouTube
Around 65% of users take help from YouTube to solve a problem
There are over 1.9 billion people who use YouTube. That accounts for over 1/3rd of the total internet population.
Currently, YouTube has approximately 23, 946, 561 subscribers worldwide
A 7-year old kid is the highest earner of YouTube who made $22 million last year
Around 86% of the users from the U.S. use Youtube to learn various things. With YouTube channels such as MasterClass, Tasty, etc, it is easy to gain knowledge about anyone who is keen to learn something new.

Therefore, it signifies that as a marketer you must create How-To videos and include them in your content marketing strategy. These types of videos attract a lot of traffic as it focuses on educating the viewers through a step-by-step guide in a quick & easy manner.

Usually, How-To videos are used to demonstrate the task at hand; you can put them to use for displaying the solution. So, marketers mustn’t miss any opportunities of showcasing their product and informing the consumers about its uses & benefits.

Essence Studios explains how you can use premium video content in your marketing strategy to attract potential customers.

  1. Mobile Views Rule Social Media
    A huge portion of video consumption takes place through smartphones & other mobile devices. To be precise:

75% of the total video content is watched on mobile devices
On YouTube, over 70% of total video consumption occurs through mobile phones
Social media users are 1.5 times more likely to watch a Facebook video on their smartphone
Around 90% of Twitter videos are watched on mobile devices
As per Wordstream, 92% of viewers watching videos on mobile devices are likely to share it with others
Social media posts with video content have 48% more engagement or views
Lastly, mobile video ad spend is estimated to be around 72% of the total money spent on digital advertising this year
As desktop computers have slowly paved the way for mobile devices, social media users find it much easier to view video content from different applications. This means that while you edit your video to make it more crisp & compelling for the user, you must ensure that you convert it into mobile formats of the platforms where you wish to upload it.

Here are few key points to take note of:
Play your video on mute and check whether it’s understandable without sound or not
Choose the square resolution size for especially when you are creating videos for mobile devices as it gives better visibility & user-experience
Keep the font size of the subtitles large enough so that the viewers can easily follow it.

  1. People Prefer Videos over Text
    There’s no doubt about the fact that written content such as blog posts, newsletters as well as ad copies build brand awareness to a great extent. But still, videos continue to lead the digital marketing space. As per a few estimates, the completion rate of video content is over 52% which means that more than half of your viewers will listen to the entire video till the end.

If you compare it to the 75% of readers who skim through your blog posts while skipping any further action on your website or social media profile, videos provide greater advantage.

Let’s take a look at a few facts:
Videos drive 300% more traffic while generating leads
Around 50% of the internet users watch a video before visiting the store to buy a product
85% of consumers prefer watching more video content from brands
50% of users aged between 18-34 claim that they would stop doing other work to watch a video from their favourite content creator
64% of consumers will buy a product after watching its videos on a social networking site
Although the above data justifies the importance of video marketing, it doesn’t prove that text or written content doesn’t work well for brand promotion. But it’s always wiser to utilize video content as a reinforcement for optimizing content at other places.

For instance, if your product or service has a landing page of its own, it’s better to supplement an ad copy as well as descriptions with an explainer video. This gives more chances to the consumers to get informed about your products or offers.

Here are Some More Important Video Marketing Statistics:
A website or webpage is 53 times more likely to rank on the first page of Google search results if it includes a video
Your conversion rate will boost upto 80% if you add a video to your landing page
The organic search traffic of a website is increased by 157% if you include videos to it

  1. Live Videos are Gaining More Popularity
    The ongoing pandemic has forced all of us to move almost every facet of our lives to an online format. In 2020, the demand for more webinars & live videos increased on different social media platforms.

Live Video
However, if you wonder how users responded to this change? Then you must know that users have welcomed it quite positively. And according to few statistics, users engage 3 times more with live videos than other types of video content. Not to mention live videos generate 6 times more interactions in the form of likes and comments. You must know that:

Around 79% of users say that live videos offer a more authentic experience
Whereas 63% of users say that watching content creators & brands host live videos adds a human connection to the entire experience
Live videos work extremely well for businesses as these establish trust with their potential customers. So, marketers mustn’t miss out on the chance of running a live session every now & then on different social media platforms.

Live videos are useful if brands want to launch new products or services, or hold Q&A sessions while addressing their followers’ concerns.

Conclusion
The two final video marketing statistics for social media are:

As per HubSpot, 71% of users watch more video content than they used to watch a year ago
Around 83% of marketers would start relying more on a video as a digital marketing strategy if there were no limitations with respect to time, budget and resources.
So they are top Social Media Video Stats 2021. All the above statistics conclude that videos are here to stay and video content is versatile enough to meet all kinds of a brand’s requirements. Additionally, all types of video content prove beneficial in some or another way for different marketing purposes. So, next time you consider posting a video on your brand’s social media account, make sure you keep all the above statistics in mind.

Benefits of Using Videos in Landing Pages

How To Use Video To Boost Landing Page Conversions?

In this blog, you will know the benefits of using videos in landing page. Designing an attractive and effective landing page becomes crucial for running a successful digital marketing campaign. Landing pages offer the initial glimpse of a brand while providing relevant information about a product or service. These also include further steps for increasing the engagement while giving an insight into the visitor who lands on your website. 

In this article, we will inform you about the various benefits of using videos on a landing page, but before that let us understand the purpose and meaning of a landing page. 

What is a Landing Page?

To define it, a landing page is simply a ‘standalone’ webpage that an individual lands on once he/she clicks on an advertisement, email id, etc. The main purpose of landing pages is to lure customers into taking an action such as signing up for a specific deal or offer, buying the product or joining the list. 

If the visitor takes the action, it means your landing page has successfully converted them into leads. 

So how does a landing page work? Suppose a website is providing a free ebook. On its landing page, it also invites its visitors to go through its blogs and purchase one of their products while checking out their social media accounts too. With too many options on the landing page, the chances of the visitors downloading the ebook lessens as their attention is diverted from the main objective. 

Therefore, this can overwhelm the customers which is why it is important to focus on a single call-to-action (CTA), rather than having too many. 

This is the reason a landing page must have a clear visual hierarchy as well as a value proposition. It is crucial to create and optimize a landing page in a way that it converts its potential visitors into customers. 

While there are multiple ways to create an effective landing page, adding videos is arguably the best way to make it more appealing. 

Benefits of Using Videos in Landing Pages

Around 87 percent of digital marketers use videos to increase their online presence while promoting their service or product. So, here we are, explaining how adding videos will benefit you the most in enhancing user engagement on your website. 

You can also include animation to the videos to make them more attractive and appealing to the viewers.  Essence Studios talks about the 10 Best Free Video Animation App for both Android and iOS users. 

Besides animations, you can also add explainer videos to your landing page. These work best for promoting a product or service. Using explainer videos can boost your conversion rate to up to 144 percent. 

1. Videos help visitors absorb the idea or information in a better way

Your main goal while creating a landing page must be getting your audience to act. This is only possible by providing them with the most relevant information. It can be a tough task to include all the information in one landing page as a lot of text can overwhelm your visitors while resulting in loss of interest. 

This is where videos prove really valuable as videos are interesting and can hold a lot more information as compared to text. Videos communicate better and work really well especially when you are promoting a complicated product. Videos lets you demonstrate your products in a more efficient manner. 

Not to mention, you must include some text along with your video in order to make it rank higher on Google

2. Boosts conversions 

Using videos in your landing page can boost your conversion rate to up to 80 percent. Now the question arises – How videos help in converting leads to paying customers? Videos are quite powerful in helping a customer make a buying decision. 

Videos display emotion and emotions play a huge role in encouraging the target audience to convert. A perfect example of this is the American Society for the Prevention of Cruelty to Animals – which uses emotion to encourage its followers to donate or provide funds for animal welfare. 

Videos on landing pages make viewers feel in a specific way about a particular idea or message conveyed in it. Therefore they act depending on how they feel after watching a video clip. Videos provide a closer perspective of a particular product or service to the audience before they decide to purchase it. 

3. Increases engagement

Videos are always more engaging when compared to a piece of text. The sound and visual elements of a video help in engaging the viewers for a longer period of time. The chances of your audience interacting with a video is always higher than text. We always prefer watching videos over reading a long piece of text as videos are more efficient in delivering information. 

Videos are more engaging, and help the audience to grasp the information more quickly. It is more likely that an individual remains hooked to the video till its entirety, which means they spend more time on your landing page thereby increasing the engagement. 

4. Helps in building brand association

Brand association is a vital part of any business. A business owner aims to get his brand recognized in the market through its product or logo. This becomes the determining factor which leads a brand to earn greater conversions. 

It is difficult for a brand to stand out among its competitors through a piece of text. Whereas through videos, it gets easier to promote a brand in a more personalized and creative manner

Videos have been proven to be more effective in enhancing brand recognition. Around 139% of brand recognition is increased after an individual watches a video. The visual elements combined with sound effects create a greater understanding of the message conveyed in a video. 

5. Helps visitor to trust a brand

Winning the trust of the target audience is very important for any business. If an individual is not able to trust you the first time, it might not lead to conversion. A video on your landing page helps the visitor to trust your website mainly due to the human connection developed as a person who speaks in the video. Undoubtedly, a video is always more promising and convincing than text. 

6. SEO benefits

A lot of online marketers use Search Engine Optimization (SEO) for attracting traffic to their website. The basic fundamentals of an SEO-centric website is that its content includes relevant keywords, headings, meta-description, etc. Besides, video also has an important role in it. According to few studies, webpage with videos are more likely to rank on the first page of Google. 

A video attracts more clicks to any website. According to a study conducted by aimClear, the click-through rate of search results with videos  is 41% higher than simple text. If a webpage has a video, it attracts more clicks thereby bringing more traffic to a website. 

Frequently Asked Questions 

1. Should videos on landing pages auto-play?

Auto-playing videos on landing pages can be really irritating and overwhelming for users. But offering your visitors control on when to play a video can result in low traffic to your webpage in a lot of cases. As sometimes the visitor may not be able to realize that they are expected to click on the ‘Play’ button. This might lead to confusion thereby driving away the audience from your landing page. 

Another main reason that justifies that the videos must auto-play is that there are few seconds for a video to catch the viewer’s attention. Besides, the best way to decide whether you should keep the videos on auto-play or not is to have both types of landing pages for your audience. This will help you know better what the audience prefers. 

  1. What should be the length of the video?

No matter how attractive your video is or how relevant information it provides, you must know that the attention span of your audience is quite limited. Therefore, it is always suggested to keep your videos shorter, such as 90 seconds. This time duration is long enough to give all the essential information about your product or service. 

You can also try making different versions of your video, of different time duration. This way you can test and see which works better for your landing page

  1. Should landing page videos include animation?

Animation adds fun and creativity to a video. It can be highly effective in engaging the audience while you try to promote your product or service among them. However, animation can prove costly and would require extra efforts especially when there is no in-house graphic designer. 

Therefore, if you can afford it and it doesn’t cost you extra time or effort, you can always include animations in your videos for landing pages

  1. What should be the size of the video?

Your audience would be viewing your landing page on different types of devices, such as computers, smartphones or tablets. Therefore, it’s important to choose a video size that would suit all types of screens. Make sure the size of your video is in the correct aspect ratio. For example, if you want the width of your video to be 650 pixels, its length should be 366 pixels in order to maintain the correct aspect ratio.

Conclusion 

Videos have a huge impact on the performance of a landing page. Now that you are aware of the numerous benefits of incorporating videos in your landing pages, you shouldn’t miss including one in your landing page. 

Best WordPress Review Plugins & Review Themes

Reviews are very important in understanding the quality of a product or how it works. Whether you are buying a WordPress theme, a plugin, a hosting package, or a device, you need to search for reviews.
Considering the growing importance of reviews, many brands, businesses, and people want to create personal review sites. This is why we have put together this article to provide you with the best WordPress review plugins and review themes that can be used to create a top-notch review site.

Here, we shall be examining three of the best WordPress review plugins and two of the best WordPress review themes in 2020.

Best WordPress Review Plugins 2020

  1. WP Product Review

The WP Product Review Plugin is developed by Themeisle and credited to be the most popular and reliable plugin for review sites. With this plugin, businesses and individuals can increase review conversion that enhances business productivity. It is a highly compatible plugin that works with all WordPress themes. The ease of installation and use of this plugin, as well as the 30 days money-back guarantee provided, are the significant features of this review plugin.

  2. WP Customer Reviews

You do not want just to create a WordPress review sites, you want a site that is reliable and user-friendly. WP Customer Reviews plugin is a free plugin that lets you achieve that. With this plugin, you can easily create a page for the sole purpose of getting reviews and ratings from your customers. Considered to be highly compatible with popular WordPress themes, this plugin allows for multiple reviews from customers in all the sites of your network. The multi-step anti-spam system, customizable settings, and microformat support features of this plugin are what makes it outstanding from others.

  1. Reviewer WordPress Plugin

Available at about $25, this WordPress review plugin simplifies the process of adding reviews and comparing tables in posts. It allows you to create and customize review templates with your desired requirements. Making use of this plugin, you can automatically display customer reviews and ratings on your business or personal webpages.

Best WordPress Review Themes 2020

ReHub Theme
This theme is a directory, shop, coupon, and affiliate theme priced at about $59. It is a professionally designed WordPress theme that can be used to create simple but fantastic review sites. It comes with three custom widgets, a home page builder of 13 content blocks, 15-page templates, and is highly compatible with WooCommerce. The most outstanding feature of this theme is its top list creator facility, which makes it easy for you to create a list of top posts on your site.

Gauge Multi-Purpose Review Theme
Priced at about $59, this theme comes with a built-in-review and rating system. It is a very simple-to-use WordPress review theme and comes with a visual composer plugin. A review form is provided by this theme that allows users to submit reviews directly from the front end. The stand-out features of this theme include an AJAX-powered filtering feature, video background feature, and it is fully compatible with WooCommerce.

To Wrap It Up

With these Best WordPress Review Plugins and Review themes, you can easily create fantastic review sites. You are guaranteed full compatibility with these plugins and themes, as well as a user-friendly layout for your review site.

Grow your business through publishing reviews and making them available for prospective customers with any of these themes and plugins

Benefits of Using Videos in Landing Pages

How To Use Video To Boost Landing Page Conversions?
In this blog, you will know the benefits of using videos in landing page. Designing an attractive and effective landing page becomes crucial for running a successful digital marketing campaign. Landing pages offer the initial glimpse of a brand while providing relevant information about a product or service. These also include further steps for increasing the engagement while giving an insight into the visitor who lands on your website.

In this article, we will inform you about the various benefits of using videos on a landing page, but before that let us understand the purpose and meaning of a landing page.

What is a Landing Page?
To define it, a landing page is simply a ‘standalone’ webpage that an individual lands on once he/she clicks on an advertisement, email id, etc. The main purpose of landing pages is to lure customers into taking an action such as signing up for a specific deal or offer, buying the product or joining the list.

Landing Page
If the visitor takes the action, it means your landing page has successfully converted them into leads.

So how does a landing page work? Suppose a website is providing a free ebook. On its landing page, it also invites its visitors to go through its blogs and purchase one of their products while checking out their social media accounts too. With too many options on the landing page, the chances of the visitors downloading the ebook lessens as their attention is diverted from the main objective.

Therefore, this can overwhelm the customers which is why it is important to focus on a single call-to-action (CTA), rather than having too many.

This is the reason a landing page must have a clear visual hierarchy as well as a value proposition. It is crucial to create and optimize a landing page in a way that it converts its potential visitors into customers.

While there are multiple ways to create an effective landing page, adding videos is arguably the best way to make it more appealing.

Benefits of Using Videos in Landing Pages
Around 87 percent of digital marketers use videos to increase their online presence while promoting their service or product. So, here we are, explaining how adding videos will benefit you the most in enhancing user engagement on your website.

You can also include animation to the videos to make them more attractive and appealing to the viewers. Essence Studios talks about the 10 Best Free Video Animation App for both Android and iOS users.

Besides animations, you can also add explainer videos to your landing page. These work best for promoting a product or service. Using explainer videos can boost your conversion rate to up to 144 percent.

  1. Videos help visitors absorb the idea or information in a better way
    Your main goal while creating a landing page must be getting your audience to act. This is only possible by providing them with the most relevant information. It can be a tough task to include all the information in one landing page as a lot of text can overwhelm your visitors while resulting in loss of interest.

This is where videos prove really valuable as videos are interesting and can hold a lot more information as compared to text. Videos communicate better and work really well especially when you are promoting a complicated product. Videos lets you demonstrate your products in a more efficient manner.

Not to mention, you must include some text along with your video in order to make it rank higher on Google.

  1. Boosts conversions

Boosts conversions
Using videos in your landing page can boost your conversion rate to up to 80 percent. Now the question arises – How videos help in converting leads to paying customers? Videos are quite powerful in helping a customer make a buying decision.

Videos display emotion and emotions play a huge role in encouraging the target audience to convert. A perfect example of this is the American Society for the Prevention of Cruelty to Animals – which uses emotion to encourage its followers to donate or provide funds for animal welfare.

Videos on landing pages make viewers feel in a specific way about a particular idea or message conveyed in it. Therefore they act depending on how they feel after watching a video clip. Videos provide a closer perspective of a particular product or service to the audience before they decide to purchase it.

  1. Increases engagement
    Videos are always more engaging when compared to a piece of text. The sound and visual elements of a video help in engaging the viewers for a longer period of time. The chances of your audience interacting with a video is always higher than text. We always prefer watching videos over reading a long piece of text as videos are more efficient in delivering information.

Videos are more engaging, and help the audience to grasp the information more quickly. It is more likely that an individual remains hooked to the video till its entirety, which means they spend more time on your landing page thereby increasing the engagement.

  1. Helps in building brand association

Brand association
Brand association is a vital part of any business. A business owner aims to get his brand recognized in the market through its product or logo. This becomes the determining factor which leads a brand to earn greater conversions.

It is difficult for a brand to stand out among its competitors through a piece of text. Whereas through videos, it gets easier to promote a brand in a more personalized and creative manner.

Videos have been proven to be more effective in enhancing brand recognition. Around 139% of brand recognition is increased after an individual watches a video. The visual elements combined with sound effects create a greater understanding of the message conveyed in a video.

  1. Helps visitor to trust a brand
    Winning the trust of the target audience is very important for any business. If an individual is not able to trust you the first time, it might not lead to conversion. A video on your landing page helps the visitor to trust your website mainly due to the human connection developed as a person who speaks in the video. Undoubtedly, a video is always more promising and convincing than text.
  2. SEO benefits
    A lot of online marketers use Search Engine Optimization (SEO) for attracting traffic to their website. The basic fundamentals of an SEO-centric website is that its content includes relevant keywords, headings, meta-description, etc. Besides, video also has an important role in it. According to few studies, webpage with videos are more likely to rank on the first page of Google.

Seo Benifits
A video attracts more clicks to any website. According to a study conducted by aimClear, the click-through rate of search results with videos is 41% higher than simple text. If a webpage has a video, it attracts more clicks thereby bringing more traffic to a website.

Frequently Asked Questions

  1. Should videos on landing pages auto-play?

Auto-playing videos on landing pages can be really irritating and overwhelming for users. But offering your visitors control on when to play a video can result in low traffic to your webpage in a lot of cases. As sometimes the visitor may not be able to realize that they are expected to click on the ‘Play’ button. This might lead to confusion thereby driving away the audience from your landing page.

Another main reason that justifies that the videos must auto-play is that there are few seconds for a video to catch the viewer’s attention. Besides, the best way to decide whether you should keep the videos on auto-play or not is to have both types of landing pages for your audience. This will help you know better what the audience prefers.

What should be the length of the video?
No matter how attractive your video is or how relevant information it provides, you must know that the attention span of your audience is quite limited. Therefore, it is always suggested to keep your videos shorter, such as 90 seconds. This time duration is long enough to give all the essential information about your product or service.

You can also try making different versions of your video, of different time duration. This way you can test and see which works better for your landing page.

Should landing page videos include animation?
Animation adds fun and creativity to a video. It can be highly effective in engaging the audience while you try to promote your product or service among them. However, animation can prove costly and would require extra efforts especially when there is no in-house graphic designer.

Therefore, if you can afford it and it doesn’t cost you extra time or effort, you can always include animations in your videos for landing pages.

What should be the size of the video?
Your audience would be viewing your landing page on different types of devices, such as computers, smartphones or tablets. Therefore, it’s important to choose a video size that would suit all types of screens. Make sure the size of your video is in the correct aspect ratio. For example, if you want the width of your video to be 650 pixels, its length should be 366 pixels in order to maintain the correct aspect ratio.

Conclusion
Videos have a huge impact on the performance of a landing page. Now that you are aware of the numerous benefits of incorporating videos in your landing pages, you shouldn’t miss including one in your landing page.

Top 10 App Video Production Company

Top List of App Video Production Company – 2021 Reviews
Here is the list of top App Video Production Company. Videos are undoubtedly the most effective way to capture the viewer’s attention on the internet. Using video content can greatly enhance your website or app while making your brand stand out. An app video production company creates content to add substantial value to your brand.

Read – Top 10 Whiteboard Animation Explainer Video Companies – Digirater

Therefore, finding the right video production company can be quite challenging. That’s why we have created a list of the top 10 video production companies to help you find the right one for your business.

  1. Essence Studios
    Founded in 2019, we at Essence Studios claim to offer the best inexpensive app video production services to all our clients. We might sound new to the video marketing industry but we have achieved a lot in a short period of time.

Since our inception, we have created 1200+ videos for brands from different industries such as healthcare, automotive, corporate, apps & software, education, hospitality, technology, sports, etc. We provide services like 2D animation, whiteboard animation, app explainer videos, explainer videos, illustrations, brochure design, logo design, and much more.

  1. Casual Films
    Founded in 2007, Casual Films has come a long way as an app video production company. They are based in London and specialize in social media videos, animated videos, podcasts, as well as charity video production.

Casual Films provides video production services right from devising content strategy & production to audio, pre-production & post-production.

Some of their notable clients are Facebook, Google, Adobe, GoDaddy, Canon, Vodafone, Chanel, Rolls Royce, Marriott, and BMW.

Website link – https://www.casualfilms.com/

  1. BX Films
    BX Films is a concept to consumer app video production company that implies doing more than just filmmaking & editing. They aim to look for new ways and techniques of shooting and editing in order to stay at the forefront of the video production industry.

Based at Walnut Creek, CA, BX Films do everything from scripting & storyboarding to pre-production, production, and post-production. They develop explainer videos, brand videos, commercials, and much more.

They offer video production services to startups as well as big enterprises like PayPal, Toyota, Fellow, CISCO, and Cobalt.

Website link – https://bxfilms.tv/

  1. Digital Spark Studios

Digital Spark Studios
Digital Spark Studios is one of the leading app video production companies located in Charlotte, NC. With their team of experts, they aim to create engaging video content that would help brands connect & educate their customers.

They offer services like explainer videos, commercials, testimonials as well as company stories while adapting to your video production requirements and budget.

They have worked with some of the industry leaders like P&G, Fox Sports, Orbit, Food Lion, Omega, MSL, and many more.

Website link – https://www.digitalsparkstudios.com/

Read – Top 10 Animated Explainer Video Production Companies of 2021

  1. Sparkhouse

Sparkhouse
Sparkhouse is a top-ranked mobile app video production company serving clients from around the world. With a highly creative team of experts, it offers excellent video marketing services including brand videos, social media videos, product videos, and stunning animations.

Sparkhouse has spent the last 15 years providing captivating video content to marketers and businesses while helping their brands grow among their competitors.

Huffington Post, Forbes, Entrepreneur, and Single Grain are some of the top brands they have worked for.

Website link – https://thesparkhouse.com/

  1. Lemonlight
    Headquartered in California, Lemonlight is an app video production company offering high-quality & affordable video production services to brands and agencies across America.

Be it a marketing video for your website or social media account, an animated how-to video, or a corporate video, they offer services that fit all of their client’s needs.

With over 30 offices nationwide, Lemonlight clientele includes AdWeek, Forbes, Huffington Post, Entrepreneur, Inc., and TechCo.

Website link – https://www.lemonlight.com/

  1. Epipheo

Epipheo
Epipheo is a Cincinnati-based app video production company that offers video production services to different industries such as IT, healthcare, and other business services.

Some of their notable clients are Google, Epson, P&G, Microsoft, usbank, SAP, Amazon Web Services, and Teach For America.

Their services include explainer videos, brand videos, educational videos, 3D explainer videos, live-action videos, social video ads, testimonials, case studies, and much more. Epipheo was the first to come up with the concept of Video White Paper – a combination of visuals and a well-scripted narration to provide the key insights of a white paper.

Website link – https://epipheo.com/

  1. BluBlu Studios
    Blu Blu Studios is a global, award-winning mobile app video production company that offers eye-catching animations and videos to clients from diverse industries. They work both with small startups as well as Fortune 500 companies such as Forbes, Kiehl’s, Loccitane, Wiley, Universal Music Group, American Express, Twitter, and Singapore Airlines.

Blu Blu Studios offers a variety of video production services such as brand videos, explainer videos, product videos, commercials, illustrations, motion design, character design, and video series.

Website link – https://www.blublustudios.com/

  1. Demo Duck

Demo Duck
Since 2011, Demo Duck has ruled over the video production industry and is one of the most recommended app video production companies that you can opt for. They aim to deliver the best video content to different brands and businesses with their efficient team of writers, producers, visual artists, and other specialists.

You can reach them for educational videos, explainer videos, customer testimonials, commercials, brand videos, video series, company story videos, etc.

Demo Duck has worked for a number of clients, big and small. Some of them are Netflix, Canon, Dropbox, Discovery Education, Facebook, Panasonic, change.org, and Sai Global.

Website link – https://demoduck.com/

Read – Top 10 2d Animation Video Production Companies In 2021

  1. Studio Pigeon
    Studio Pigeon is an app video production company that develops interesting and engaging videos and animations for films, broadcast as well as the web while strongly emphasizing well-designed characters.

They work with various international brands, advertising agencies, and production houses as well. Studio Pigeon offers commercials, explainer videos as well as attractive cartoon series.

Some of their prominent clients include Pearson, McDonald’s, Nestle, Microsoft, IKEA, Adobe, IDEO, and Comarch.

Website link – http://www.studiopigeon.com/

Frequently Asked Questions
How much does an app video production cost?
Usually, videographers charge on a daily basis. So your video production cost may depend on the number of days taken to create it. An app video production costs around $3,000-$8,000 for a two-member crew.

Conclusion
We hope that the above-mentioned list of the top 10 app video production companies will help you in making the right choice. All you need to know is your budget, timeline, and requirements that perfectly match your business goals.